Video Marketing

Video Marketing is not expensive.

Video marketing can level the playing field for a flourishing small to medium sized business. Today it’s very difficult for many businesses to get their telephone to ring with new business from the Internet. There’s pay per click advertising (very expensive) and a multitude of SEO techniques that run the gamut from cheap and useless all the way to backbreaking expense.

Today video is what can drive customers from the web, mobile web to your business. After all it’s not about rankings, placements; it’s about how many new customers are calling your phone number . A few years ago it was possible to create an inexpensive video for a local business and literally have that video ranking on the first page of Google in less than an hour. Is that same situation happening today? Let me just say that video ranks faster than any other method that a business can use.

Video Marketing and Small Business

Video MarketingMany small to medium-size businesses think that video is out of their price range, but it’s not. What we developed at Digital Voice is a way to create engaging professional looking informative videos that get results for your business. Our videos utilize your still pictures and media from our extensive media library along with professional voiceover and music to set the mood to create a dynamic presentation that showcases who you are, what you do, why you’re the best and how people can contact you to purchase your product or service.

Once your video was created (for a price that will surprise you) we optimize the videotext in each posting to maximize the potential to bring new clients to your business. We create a YouTube channel specific to you and your business.

Our videos are optimized for mobile video marketing.  Mobile has become a driving force with more and more people searching using their mobile device and statistically 90% of those people that search for your product or service on a mobile device are looking to purchase the product or service they’re searching for.

Used in conjunction with our Maps Marketing and or Reputation Marketing the results for your ROI are well worth the effort and investment.

Video Marketing Works!

Reputation Marketing

The latest changes to the search engine version of the 800 pound gorilla called Google are monumental. Not only has Google changed the name of Google Places to Google Plus Local, they have made the weight of your business reputation the number 1 ranking authority. This doen’t mean nothing else matters, it means that for the first time your reviews, the number, the stars, the text, now occupy the top ranking reason for Google love. We are now offering our clients the opportunity to have their reputations used to market their business. When this is combined with our MAPS  Marketing it becomes a winning combination for your business, THIS STRATEGY GETS YOUR PHONE RINGING WITH NEW CUSTOMERS.

Does SMS Still Rule Smartphone Messaging 300x231 Does SMS Still Rule Smartphone Messaging?According to the findings of a new report from global mobile messaging leader Acision, 91% of US Smartphone owners surveyed still actively use SMS, almost 2.5 times higher than the most popular social media app.

That’s also 8 times higher than the most popular Smartphone OTT app today.

Two thirds of US Smartphone owners (65%) state they need SMS, of which 45% would be lost without it.

Not surprisingly given that strong penchant for this communication method, 62% of US Smartphone users have unlimited SMS bundles.

The research also indicated that US consumers send an average of 107 SMS messages per week – top of all the messaging services.

“The ubiquity, simplicity and reach of SMS continues to make it the messaging service of choice among mobile users today – even for Smartphone users that have easy access to SMS alternatives,” said James Israel, senior vice president and general manager for North America at Acision.

“Acision’s in-depth look into messaging offers new insights on user habits as well as their continuing dependence on SMS in conjunction with using other messaging services next to text,” he adds. “What is interesting is that SMS seems to excel on devices that have been more commonly associated with IM services. Based on these results, we can see that price is a key consumer requirement that drives messaging behavior, but can be eliminated from the equation when comparing SMS and OTT messaging service usage in the US because of unlimited SMS bundles. We can also determine there is a long and healthy future for SMS, if operators get the pricing right and enhance the user experience.” May 09, 2012 — By Michael

Citation Facts

Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations. Citations from well-established and well-indexed portals (like Superpages.com for example) help increase the degree of certainty the search engines have about your business’s contact information and categorization. Citations help search engines confirm that businesses “are who we thought they were!”

  • Organic results are where EVERY searcher starts and ends their search. In other words, people know what’s a paid ad and what isn’t these days. And they tend to ignore the paid ones.
  • Only 12% of searchers have EVER clicked on paid search ads. Wouldn’t it be a better strategy to target this other 88% of searchers? If you want to rank high on competitive search terms, you’re looking at very expensive bidding rates that always go up in price.
  • Organic search engine results are perceived as coming from a higher credit authority. There isn’t a PPC (pay per click) consultant in the world that will tell you this but it’s absolutely true and this point alone is the essence of why organic search results are so powerful.
  • Organic search is a long term asset to your business at absolutely no cost, no matter how many times searchers click your link – which basically translates into the fact that organic search is less expensive long term to grow you business.
  • Paid search engine campaigns are typically in the range of 2-5K per month for their search campaign. Each month… every month… forever (or until you run out of money or go bankrupt.)
  • Paid search is VERY expensive and most of a company’s search engine optimization objectives and many more can be achieved through organic search results. Lets face it – if you want to rank highly in the search engines, wouldn’t it be better if it didn’t cost you money when a prospect clicks on your link AND they perceived you as a credible authority?

Maps Marketing

Google Places Business Center has long surpassed traditional business directories such as YellowPages and regarded as the world’s leading source of local business information. In fact, so many people are now using Google to find local products and services, that a properly optimized Google Places listing will often be the crucial difference between success and failure due to the growing population who are now using Google to find local products and services.

Maps Marketing is the process of listing your business in local directories and clarifying your Citations (the way you are listed in directories).

The process also includes the use of image and video marketing to bring your business to the top of local search.

Mobile Marketing

 

Going Mobile – Our Mobile Marketing And Website Services.

Nowadays, your customers are taking their internet connection with them everywhere they go. Mobile marketing and mobile websites are growing in popularity so quickly, most business owners are struggling to keep up! Get that extra edge over your competition by being the first one to utilize mobile marketing to your advantage.

Contact us today for a free consultation and quote on how we can help your business profit from the mobile marketing madness.

Consider these statistics:

  • There are 5.3 billion mobile subscribers (that’s77 percent of the world population)
  • Four out of ?ve teens carry a wireless device,and the majority (57%) view their cell phone as the key to their social life
  • 82% of all Americans never leave home without their mobile phone. Half of all Americans sleep with their mobile phone.
  • More than four in 10 Americans say they “can’t live” without their mobile phone.
  • 79% of smartphone users would ?nd it useful to download money-off coupons to their phones.
  • 73% of smartphone users would receive instant money-off coupons as they pass by an item in a store.

According to consumer research by The MMA and Lightspeed Research (October 2010), in UK, France and Germany, 45 percent of consumers (especially younger people) noticed mobile advertising and of these, 29 percent responded to it. Of those that responded to the ads, in Germany 49 percent, UK 47 percent and in France 22 percent went on to make a purchase.

There is growing demand for access to online products and services that can be taken in your pocket.

We can help you get onboard and stay current with the latest in mobile technology.


What’s Mobile Marketing?

Mobile marketing allows you to send specials, limited offer deals and promotions straight to your customers’ phones or mobile devices. You can offer them daily deals that they can take advantage of on the road, at the coffee shop, or anywhere else they are.

The great challenge of mobile marketing is to say what you have to say fast. You need a headline that will catch their attention and you’ve got to make your offer in 160 characters or less. Our mobile marketing experts are pros at crafting the right wording to get them clicking.

The World Is GoingMobile

Mobile websites and mobile search engine optimization are also becoming essential for every online business. Because we understand mobile, we can get your site everywhere it needs to be so that your target market can view it when they’re on the move.