What is referral marketing

referral marketingIf you are frustrated about generating small amounts of new business the chances are you should devote more time to obtaining references from existing satisfied customers. This is referral marketing.

Generating referrals can start at the very first meeting with a new client. Inform the new client about yourself and your business and tell them that you acquire many of your new customers through referrals and client recommendations. If you change the subject then try to remind the new customer of this again later in the conversation, the customer will not be surprised when you refer back.

Sales people, who don’t ask, don’t get and are often ignored. Clients will never give referrals of their own back. So try to get into the habit of always asking for referrals, what harm can it do. The right time to ask for a referral is when you feel the customer is completely satisfied with your services. If your order fell through for whatever reason but you felt you helped the customer with advise or guidance, contact them and ask for the referral still, if it was on their part the order did not materialize then the customer will more than likely fell some guilt and be happy to offer a referral.

Referral marketing is really PR with a twist

Try to ask for at least three contacts form one client, this number has been proven to be a realistic but not an excessive amount of information to ask any one for. Be wary of exceeding this amount as you do not want to upset or irritate the one customer you already have. This is one area of referral marketing.

Try asking the customer if they will be prepared to do this for you if you feel that the direct approach is not working for you. Once again if you have helped the client out for free, they will more than likely accept this request as a favor. Once again be wary of excessive use of calling in favors as this can work against you in the long run. Referral marketing can be very rewarding and it is very much like public relations for your company

When asking for references where customers can write down client names, using a referral form is a trick to use. By simply handing over this form, your sending a two non verbal messages over, please complete this form and this is normal practice. Always get the full details you require such as a full name, contact number and email address. When you receive a mail shot with your name spelled incorrectly, how annoying do you get.

When you make contact with perspective clients from your list, try to mention who gave you their name and number and always try to compliment the client on their products or services. If you become complimentary about the person you are talking to then this information can be documented and used as a good opener of you ever meet that person.

Inform the new client about yourself and your business and tell them that you acquire many of your new customers through referrals and client recommendations. If you change the subject then try to remind the new customer of this again later in the conversation, the customer will not be surprised when you refer back.

If your order fell through for whatever reason but you felt you helped the customer with advise or guidance, contact them and ask for the referral still, if it was on their part the order did not materialize then the customer will more than likely fell some guilt and be happy to offer a referral.

Using a referral form is a trick to use when asking for references where customers can write down client names.

Using emails is a great way to do referral marketing and using incentives pays off big time.

We have a viral referral marketing component in our SMS system. Look for a future post that covers SMS referral marketing in more detail soon.

Marketing mistakes to avoid.

marketing mistakesWhen marketing your product or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer you’re willing to make, and the optimal timing for your marketing campaign.

Too often novice marketers, even marketing veterans, make costly mistakes that result in poor performance of their marketing campaign. Common marketing mistakes can be avoided with adequate planning, attention to detail, and ongoing measurement and evaluation.

If you’re considering a traditional marketing campaign, an Internet marketing campaign, or something that’s never been tried before, be sure to avoid these common marketing mistakes.

1. You may have a great list, a fantastic offer, and even a well designed marketing piece, but if your timing is off, so too will be your results. As an experienced marketer, I have seen some very expensive marketing campaigns that were very compelling but failed to produce results because of marketing mistakes. This is because the campaign reached consumers at a time in which they had no interest in buying the product.

2. As the first thing your prospect usually reads, the headline is essential for luring your prospective buyer into the message, your offer, and the action you want them to take. This ensures that your marketing message attracts the largest number of prospective buyers.

3. Failure to Test Your Offer. In direct marketing, the offer is directly correlated to 40 % of your response. People respond if you have the right offer. There are other factors to consider as well, but providing a compelling offer is required in most instances. Offers can range from discounts to “hurry while supplies last”, but the commonality remains. Test your offers for optimizing response. Avoid these marketing mistakes.

4. Having the best offer and award-winning design is not enough. For many types of marketing campaigns, success is directly tied to having a targeted list. If you’re wondering where to invest your marketing dollars, spend them on developing a good house list (names you acquire on your own) or by renting/purchasing a well segmented marketing list. Many marketing mistakes involve list issues. be certain yours is up to date and a good list.

5. On average, consumers are hit with over 2,000 marketing messages everyday. Recent studies have indicated that consumers need to see your marketing message an average of 12 times before they take notice. Determine the media that prospects use to gather information and develop an ongoing campaign that works within your budget.

6. Not Measuring Campaign Effectiveness. Over time, your business is going to do a lot of marketing. Regardless of the marketing campaign size or expense, you need to track your results.

7. After consulting for a number of large companies, I’m still amazed at how many fail to communicate to customers on an ongoing basis. Often times, businesses or consumers only hear from the seller when its time to buy again. You should be spending some of your marketing budget to retain them.

Even Veterans Make Marketing Mistakes

If you’re new to marketing, have experience as a marketing professional, or simply want to improve your current marketing results, be sure to learn from the mistakes of others. To be successful, continually work towards improving your marketing effectiveness. Avoid the 7 most common marketing mistakes, and you’re on your way to delivering tangible results.

You may have a great list, a fantastic offer, and even a well designed marketing piece, but if your timing is off, so too will be your results. As an experienced marketer, I have seen some very expensive marketing campaigns that were very compelling but failed to produce results. If you’re wondering where to invest your marketing dollars, spend them on developing a good house list (names you acquire on your own) or by renting/purchasing a well segmented marketing list.

Regardless of the marketing campaign size or expense, you need to track your results. If you’re new to marketing, have experience as a marketing professional, or simply want to improve your current marketing results, be sure to learn from the marketing mistakes of others.

There has been a lot of buzz over the past few years about a new form of marketing for a new marketing world, Customer Marketing.

Marketers such as Seth Godin have led a high profile assault on traditional marketing in favor of Customer Marketing.

The reason is simple– the consumer landscape has changed radically over the past 10 years and will continue to do so, because mass markets are fragmenting into niche markets.

This means that mass advertising becomes poorly targeted, and capturing a significant niche allows for cheaper and more productive marketing.

This means Customer Marketing

With the change in practice comes a shift in attitude, as “old” marketing gives way to priorities of the new Customer Marketing methods.

Customer MarketingIn their book Radical Marketing, Glen Rifkin and Sam Hill lay out their own set of rules for what they term Radical Marketing:.

  1. The company CEO is the primary marketer.
  2. Simplify marketing management.
  3. Direct interaction with customers.
  4. Don’t rely on the averages of market research.
  5. Use only passionate marketers.
  6. Treat customers as individuals, not numbers.
  7. Permission build a community to market to.
  8. Rethink your targeting methods.
  9. Use common sense.
  10. Keep focused on your brand identity.

This tends to reflect a more corporate view– that larger companies need to keep things simplified, and use staff who take {a real and passionate |a passionate and real} interest in their work.

However, very niche market targeting or Customer Marketing is becoming the necessary life-blood for small business, where new marketing isn’t simply about repositioning within new markets, but instead about capturing a spirit of entrepreneurial enterprise– where small remains most profitable where companies remain customer focused.Very niche market targeting is becoming the necessary life-blood for small business, where new marketing isn’t simply about repositioning within new markets, but instead about capturing a spirit of entrepreneurial enterprise– where small remains most profitable where companies remain customer focused.

In short, new marketing (Customer Marketing) is as much a rejection of corporate marketing, with it’s impassioned image, disdain for the customer, and focus on numbers, not people.

Customer Marketing is therefore focused on a passionate customer-focused marketing concept, which is especially typified at Creating Passionate Users:.

  • Focus on how the user kicks ass.
  • Evangelize.
  • Users have power.
  • Users “own” the brand.
  • Two-way conversation.
  • Personal service.
  • Word of mouth over advertising.

In short, as the marketing environment changes, so marketing methods have to change– the mantra of Customer Marketing is that as markets become more vertical, then marketing must invest first in people.

Mobile Marketing

 

Going Mobile – Our Mobile Marketing And Website Services.

Nowadays, your customers are taking their internet connection with them everywhere they go. Mobile marketing and mobile websites are growing in popularity so quickly, most business owners are struggling to keep up! Get that extra edge over your competition by being the first one to utilize mobile marketing to your advantage.

Contact us today for a free consultation and quote on how we can help your business profit from the mobile marketing madness.

Consider these statistics:

  • There are 5.3 billion mobile subscribers (that’s77 percent of the world population)
  • Four out of ?ve teens carry a wireless device,and the majority (57%) view their cell phone as the key to their social life
  • 82% of all Americans never leave home without their mobile phone. Half of all Americans sleep with their mobile phone.
  • More than four in 10 Americans say they “can’t live” without their mobile phone.
  • 79% of smartphone users would ?nd it useful to download money-off coupons to their phones.
  • 73% of smartphone users would receive instant money-off coupons as they pass by an item in a store.

According to consumer research by The MMA and Lightspeed Research (October 2010), in UK, France and Germany, 45 percent of consumers (especially younger people) noticed mobile advertising and of these, 29 percent responded to it. Of those that responded to the ads, in Germany 49 percent, UK 47 percent and in France 22 percent went on to make a purchase.

There is growing demand for access to online products and services that can be taken in your pocket.

We can help you get onboard and stay current with the latest in mobile technology.


What’s Mobile Marketing?

Mobile marketing allows you to send specials, limited offer deals and promotions straight to your customers’ phones or mobile devices. You can offer them daily deals that they can take advantage of on the road, at the coffee shop, or anywhere else they are.

The great challenge of mobile marketing is to say what you have to say fast. You need a headline that will catch their attention and you’ve got to make your offer in 160 characters or less. Our mobile marketing experts are pros at crafting the right wording to get them clicking.

The World Is GoingMobile

Mobile websites and mobile search engine optimization are also becoming essential for every online business. Because we understand mobile, we can get your site everywhere it needs to be so that your target market can view it when they’re on the move.