Bricks and Clicks

bricks and clicksThe Internet is providing your brick-and-mortar business an opportunity to serve your customers online. Having an web presence doesn’t mean that you will abandon your brick-and-mortar business, rather one becomes the extension of the other. Making that transition from a brick-and-mortar business to an online business can be a challenging task. Having an online presence is going to compliment your existing business, but it is going to require a real commitment from you and your employees.

Whether or not your brick-and-mortar business becomes a click-and-order business (Bricks and Clicks), your initial goal must be to integrate your online presence into your existing business infrastructure. Wal-Mart, Staples, and many other successful brick-and-mortar businesses have made the transition. Moving online doesn’t mean abandoning your brick-and-mortar presence, rather it is to compliment it.

As you develop your online presence you are all of a sudden in the convenience business. Trust and convenience doesn’t add up to anything unless your customers can find your site online.

Planning Bricks and Clicks

As you map out your online strategy set measurable objectives. Be clear about what the transition, or expansion, to the Internet means to your business. Make conscious decisions about expanding business into cyberspace, and consider its impact on your sales, marketing, customer service, and all other business processes.

Bricks and Clicks

Bricks and clicks is a business model that unites offline (bricks) and online (clicks) presences. This model has been traditionally implemented by brick-and-mortar businesses such as Wal-Mart and Blockbuster. With this system customers can order online and pick up at a local store at a later date.

The Internet is providing your brick-and-mortar business an opportunity to serve your customers online. Making that transition from a brick-and-mortar business to an online business (Bricks and Clicks) can be a challenging task. Whether or not your brick-and-mortar business becomes a click-and-order business (Bricks and Clicks), your initial goal must be to integrate your online presence into your existing business infrastructure. Make conscious decisions about expanding business into cyberspace, and consider its impact on your sales, marketing, customer service, and all other business processes. Bricks and Clicks might be right for your business.

About Fred Nelsen