Do You Live In A Search Engine Virtual Vacuum

search engineIf you depend only on your listings in the search engine to generate company, stop right now. Because putting all your marketing dollars into a network you cannot hope to manage, is a fool’s game at best.

Simply ask the myriad of businesses– huge, medium and small – that awakened last week to find their websites had suffered a considerable drop (or had vanished completely) in Google’s page results. You could almost hear their screams of protest, and their howls of “WHY ME!”.

Naturally, this takes place every time Google makes a modification to its algorithm. And each time it makes me ask yourself why some people (and I’m consisting of severe marketing people with huge budget plans below) just never ever learn this fundamental honest truth: you could not produce outcomes if you live entirely in a search engine virtual vacuum.

Google the Search Engine

Google and various other online search engine need to never ever be relied upon to generate constant traffic to your site. They need to never be depended upon to produce sales. If you want your business to succeed in the long term, you have to purchase a strong, strategic, well-rounded marketing approach.

Regrettably, there are way too many businesses out there that are indifferent to advertising in various other stations, let alone understand the best ways to utilize online and offline channels to produce a competitive benefit.

As a reminder to everyone who thinks they could put all their advertising eggs in one basket and still succeed, right here are some basics:.

Item:.

Are you sure your product is the very best it can be? Is it much better than your rivals? Does it provide something important to your potential consumers? If you cannot respond to “yes’ to these three concerns and clarify your answer, you have to go back to the drawing board and set some goals.

Cost:.

Whether it’s a benefit or bad, the Internet indicates that clients could shop around for the finest offer from the convenience of their armchair. As a business owner, you could grumble and moan, however it will not help you sell any even more products. Ensure you offer the finest offer and that your rate is competitive, however do not get caught up in price alone– there are other methods to encourage customers to purchase from you.

Location:.

Go on and put a signboard up in the middle of the Nevada desert. Use it to announce your most current product launch. Sit back and enjoy the peace and peaceful. That’s exactly what you’re doing if you anticipate your website (and the online search engine) to create sales for you. A better way is to determine other marketing channels to promote your items.

Promo:.

If you understand your customers and know your product, you’ll currently have the responses. Look at using incentives that appeal to your target audience and match your product. Think about direct mail, print, media and public relations and make sure you spend enough to provide effect.

Naturally, following the above standards does not guarantee success, however they should a minimum of urge you think about and diversify your marketing efforts rather of counting on the whims of a search engine.

If you depend entirely on your listings in the search engines to create business, stop right now. Google and other search engines must never ever be relied upon to create consistent traffic to your internet site. That’s exactly what you’re doing if you expect your internet site (and the search engines) to generate sales for you. A better method is to identify other marketing channels to advertise your products.

If you know your consumers and understand your item, you’ll already have the responses. There is more to marketing than search engine optimization.

About Fred Nelsen